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2 items found.   List items by:   Author     Title     Publisher
1.   Wagner, Charles L. H.
The Story of Signs: An Outline History of the Sign Arts from Earliest Recorded Times to the Present 'Atomic Age'
Publisher: Arthur MacGibbon, 1954 Boston, MA
Book. Book condition: Very Good. Very Good. Hardcover 8vo - over 7 - 9" tall "This Outline History of The Sign Arts takes cognizance of an ancient and interesting vocational art that is an integral part of Advertising in the Twentieth Century. In it, the author has given a graphic picture of the Sign Industry from the earliest days of recorded history to the present multi-million dollar business that has become so nec3e4ssary to modern economic life. Every phase of painted publicity is included and an occasional analysis of various scientific discoveries as applied to sign making, such as Neon and Fluorescent illumination, he has treated in detail. To one who is unfamiliar with the ramifications of the Sign Arts, or to the extent of its importance to everyday life, this work will be a revelation and will bring a new concept of advertising values. Mr. Wagner has published text books on lettering and the art of gilding which arte widely used in the trade and vocational schools. He is also well known for his technical articles in magazines and his many books of poetry." Illustrated. xiv + 123 pages. Book is in VERY GOOD condition. Dust jacket is in VERY GOOD condition.

Appr.: | AUD 94.59 CAD 93.33 EUR 66.04 GBP 55.38 JPY 7,000.00 MXN 1,166.67 ZAR 1,000.00 

Purchase direct from: Lenny's Rare Books. Item number: 002503.
Order From Dealer
2.   Jones, Duane
Ads, Women and Boxtops
Publisher: Printers' Ink Books, 1955 Pleasantville, NY
Book. Book condition: Good to Very Good. Good. Hardcover Inscribed by Author(s) 8vo - over 7 - 9" tall INSCRIBED on front endpaper: "Jan 26, '58 / To Anne - / 1978's First ' Lady of the Land (?) / Duane Jones". As told to Mark Larkin. "The boxtop is a badge of merit in the realm of household economy. It is one of the most effective merchandising tools used to stimulate the sale of package products. Ads, Women and Boxtops gives a backstage view of how the boxtop functions. It is a 'how-to' book for the manufacturers and retailers of household commodities, for advertising agencies that promote them, and for housewives that purchase them. For the latter it's a boxtop briefing that shows how women can buy more for less. It's a first aid accessory for the family budget. Duane Jones, the Boxtop King, tells in this amazing story of hiw own personal and intimate experiences, how he helped to pile up more than $2, 000, 000, 000 in sales for 29 advertisers by means of the 15 boxtop techniques so carefully and accurately described in the 128 pages of 'know-how' that constitute this book. It is a compendium of valuable information, lightly and amusingly told, yet factually representing the thinking that produced more than $1, 000, 000, 000 in paid advertising over the past 30 years. Added to this, it tells the current story of how this thinking has been streamlined, just as the new Ford cars are now streamlined as against the old Model T's. Jones, according to the late Albert D. Lasker, 'is a great practitioner of fundamentals.' And to this profitable practice he has contributed a modern and effective way of satisfying more and more customers and ringing up more and more sales at the dealer's cash register." 128 pages. Book is in GOOD condition. Dust jacket is in GOOD condition; shelfwear.

Appr.: | AUD 13.51 CAD 13.33 EUR 9.43 GBP 7.91 JPY 1,000.00 MXN 166.67 ZAR 142.86 

Purchase direct from: Lenny's Rare Books. Item number: 003646.
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2 items found

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